Company Values

Philosophy

The goal of the Betula brand is for people all over the world to have the opportunity to experience the advantages of the Betula footbed. For we know from experience (our footbed tradition since 1774) how important our footbed is for natural stance, walking and running and thereby the whole body’s well-being.

Goals

Stemming from this philosophy we aspire to the optimum coordination of all functions of our company towards the maximum satisfaction of our customers.

Partners

We see ourselves as dependable and fair partners of our customers and suppliers. Loyal cooperation, mutual respect and striving for the highest quality in our performance will lead to success for all.

Employees

The success of our company rests on the commitment of competent and motivated employees. Through goal-orientated challenging of our employees we seek to improve our performance continuously.

Work Climate

Each employee is responsible alongside all others for creating a climate characterised by responsibility, credibility, fairness, discipline and a healthy team-spirit.

Working Conditions

All employees of our company and those with whom we work enjoy fair and humane working conditions which fulfil all ethical and legal standards.

Ecological Responsibility

Both our carefully chosen materials and our production processes meet extensive ecological requirements aimed at achieving an ecologically friendly product and thus from a health view are completely safe.

Innovation

Every day we set ourselves the challenge of optimising our products and processes. Through constant innovation we secure for ourselves the market of tomorrow.